Brand Identity – JL Design Group LLC

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Bar Cichetti

Brand Identity | Illustration

The word “Cichetti” translated in Italian mean small “bite” or side dishes served in traditional “Barcaro”(wine bar) in Venice, Italy. In the case of Bar Cichetti, this Barcaro’s location would be Greenwich Village, NYC.

An existing corporate client decides to fulfill his life long dream to open a restaurant and he commissioned JLDG to design a brand identity for it.

The final product was an illustration and logotype inspired by early 20th century Art Deco style.

Game On Hoops

Game On Hoops

Website | Graphic Design | Logo

Game On Hoops is a basketball tournament/event organizer where top Athletic Union(AAU) basketball teams and players participate.

The client wanted dynamic youthful visuals that reflect this competitive youth sport culture. With that in mind, JLDG created the website, the organization’s brand identity and all basketball tournaments’ logos.

New Jersey Magic

New Jersey Magic

Website | Brand Identity

New Jersey Magic is a top youth basketball programs in New Jersey. Its goal is to develop pre-teen to high school basketball players in a competitive, encouraging and safe environment.

New Jersey Magic wanted a re-design website updated to show more contents and interaction with user. In addition, part of the re-design was a new brand logo.

See the website

Star Mountain Coffee

Star Mountain Coffees

Website | Brand Identity

Star Mountain Coffees is a local market vendor offering baked pastries and gourmet coffees.

The new owners wanted to increase sales and brand recognition but they had a small budget. We start by designing a new logo and applying it on packaging label. To reduce cost, we printed on stock adhesive labels and used pre-stock coffee bags. Then we designed a simple e-commerce website in the WordPress platform using available free templates and plugin tools.

Old Bridge Hoops Academy

Old Bridge Hoops Academy

Website | Brand Identity

Old Bridge Hoops Academy is an established basketball academy in New Jersey. A non-for-profit organization that affords young people the opportunity to experience competitive basketball thru their camps, clinics and varies basketball programs.

JLDG begin the design process by re-branding the organization with a new logo. Then we were tasked with organizing the varies details and contents into a visually impactful website design.

See the website